- Makeup over age 50



Over age of 50 years old, the makeup has to be a strong ally for you. The cosmetic products must have anti-aging effect, to be bright and to improve the skin appearance. You do not have to hide yourself behind a thick layer of makeup but you should highlight your most beautiful features, lightly blurring the characteristic signs of elderly.
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The foundation must be creamy and moisturizing with ingredients that nourish the skin and to have an optical effect of facelift.

• The concealer, with a lighter shade than your foundation, should be applied in a very thin layer, blurred carefully to the nose, cheeks and in the outer corner of the eye, as not to create the appearance of eyeglasses.

• Renounce to powder completely because it can enter into wrinkles of the face, accentuating them.

• Choose a blush with a matte and creamy texture in soft pastel colors.

• Eye makeup should be in matte and soft pastel colors, light colored or even a little more intense for a touch of color. Avoid colors with cold metallic reflexes.
• Do not give a powerfully shape for your eyebrows because you will not have a feminine look anymore but one harsh and rougher.

• The lipstick, creamy and moisturizing, should be in pleasant warm colors.

• Before to apply lipstick, you should carefully outline your lips with a contour pencil in a similar color as the lipstick. Do not apply an excessive layer of lipstick and removes the excess gently squeezing a tissue of paper between your lips.




- Makeup over age 40



Over the age of 40 years old your makeup kit should be changed almost completely.
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Strong colors are not your friends because they make you look harsh and you have to choose only pastel colors both for eye and lip makeup.

• The foundation must have high hiding power, to be bright with lifting effect and it should also contain quality ingredients that nourish the skin (such as vitamin E). Use only the translucent face powder applied in very thin layer, almost invisible but you must give up on it definitively if your skin is dry.

• Blush, preferably creamy, should be in pastel and natural colors.

• The eye makeup, also in pastel colors (pale pink, peach, lime blue, lilac) must have a textured matte or slightly pearly. Renounce to black color both for the contour pencils and for mascara. Mascara may be brown instead of black, applied in one layer up to two. In any case, you do not have to apply mascara on the lower lashes because it tightens your eyes.

• Before applying lipstick, underlines carefully your lips with a lip liner in the same color. Lipstick should be creamy and moisturizing. Avoid the too shimmery products. 

- Makeup over age 30


            30 years is the most beautiful age of woman, it is the moment when naivety of youth disappears and the physical beauty, balance and maturity are outlined. This is the age of full elegance. Makeup becomes a valuable ally of the woman. Everything must be perfect studied and more than ever woman must realize what fits and what does not, what is an advantage for her, making her to glow.

           Some women, considering that they still not show their own age, make the mistake of wearing the same kind of makeup that was chosen at the age of 20 years old. It is possible that this will give the impression of desperation, doubt or even ridiculous and the others will smile indulgently. 
        So my darlings accept yourselves and be convinced that to the age of 30 years old you are more beautiful than ever!

Use a light foundation with high hiding power but not thick layer because your skin will choke and the fine lines will highlight.

• To fix the foundation, you should not miss the face powder, loose powder preferably in matte or translucent texture applied in very thin layer.

• Concealer is a must-have in your makeup kit. Apply it in a thin layer, with your fingers, in the internal corner of the eye, easily blurred outwards and slightly down to the sides of the nose, forming a sort of triangle.

• Illuminator is also a secret weapon located into your makeup kit. Apply it over the cheekbone, under the outer corner of the eye for a bright and sensual look.

• Blush should have pastel and neutral color (peach, pink) so that your cheeks to look naturally reddened with a youthful appearance. Avoid harsh colors such as brown, terracotta or dark purple. Do not apply too much blush!   Use a soft brush and lightly touch the cheekbones, exactly where your cheeks usually blush naturally.
• Use eye shadow in neutral colors (ocher, beige, peach, gold, ivory), pastel (pink, purple, blue, lime), with a slightly matte or pearly texture. Avoid ones too bright or glitter because they will accentuate your wrinkles or the fine lines. Mascara can be both black and brown.
Regarding the lipstick, you can dare to wear both the pastel and bold colors. Be careful however that lips to be perfectly shaped with a pencil in same shade as lipstick. For adding volume for lips, you can apply a bit of gloss over lipstick in the center of the lower lip. 
  Remember that at this age you have to look youthful, luminous and sensual. Do not use excessive makeup, garish color combinations or glitter because you will accentuate the wrinkles and the age and you will make an impression of a desperate woman.

- Makeup over age 20



              At 20 years old, the young woman seems to be competing with other women around her.
              She tries through the makeup and clothes to stand out. This is the age of fantasy and boldness. However, even if you want to impress, do not wear a harsh makeup because you will attract a negative attention.

            That is what you have to consider if you have between 20 and 30 years:
• Use only skin care products (creams, lotions, etc.) specific to your age; otherwise your skin will get older prematurely. Now is the time to keep your skin youthful for a long time.

• Always clean your skin before bed, even if you did not use makeup in that day. You will clean the skin for sebum, dirt and other impurities and you will leave your skin to breathe.


• Use gentle cleaning products, no soap in any case, alcohol-free tonic lotion, according to skin type that you have. Moisturizing cream should be smooth and absolutely with a protective factor of at least 15.

If you have problems with acne, use a correction stick with double effect, of coverage and healing.

• The foundation should be smooth and fluid, with natural ingredients and necessarily with SPF at least 15 to protect your skin from the aggressions of external factors and thus to delays the appearance of wrinkles.

• Choose a foundation with an identical shade with your facial skin. Test it on the jaw, no on cheek or nose, in natural light and choose the same color with skin of the neck because facial skin is generally darker because it is more exposed at sunshine. The foundation should be like a second skin and not as a mask.

• Always apply with a large brush, a little amount of translucent loose face powder, over the foundation to set it. Avoid compacted powders because they look tough.

• If you have oily skin, the mattifying powder should not miss in your makeup kit. Apply it on the T-zone, where skin tends to shine during the day. Do not use a large amount because your face skin will look dirty.

• Use blushers that have colors that match your features. For warm skin use warm colors (peach, coral, bronze) and for white and cold, not ever tanning skin, use pink, cyclamen and avoid the bronze shades. At this age you can use both matte and shimmery textures, depending on the occasion and time of day.

• In terms of eye makeup you can play with colors and to do various combinations, to create a play of light and shadows. At this age you are allowed any. It is the age of experiments of all kinds. Take care to consider the occasion, your features and avoid using very bright textures during the day.

• As for the eyes, on lips you can use both lip gloss and lipstick, from light shades to dark shades. Watch out, you should highlight your eyes or your lips, not both of them in the same time. You shall draw the attention of others on you in a positive way, to be exclaimed: “How beautiful you are!” and no “How beautiful is your makeup!”

• Rest, drink much plain water, practice sports, dance, do not miss the nights and no case do not smoke. Your skin will thank you over the time and you'll be so beautiful as much time.